About Me
Kia Ora, I am Jo — Digital Marketing Leader
Auckland, New Zealand · Open to opportunities.
25+ years driving digital growth for Southeast Asia's largest property developers. I've led campaigns that filled venues with 15,000+ people, built centralised digital teams from scratch, and helped brands win national awards — now bringing that experience to Auckland.
25+
Year Experience
3
Major Developers
15K+
Event Attendees
Experience
Work History and Achievement
Success Core Team
Summarecon Agung Tbk.
Head of Digital : Marketing & Ai Automation
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Aligned business unit leaders to deliver centralised digital support, improving brand consistency, budget efficiency, and measurable campaign results.
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Led the digital team to improve infrastructure through system migration, enhanced cybersecurity, and reliable backup solutions.
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Delivered end-to-end digital support for events, including websites, campaigns, ticketing, payments, analytics, and AI integration.
Sentosa Asia Award
Related Link.
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Download more documentary.
Sentosa Park.
Digital Marketing Manager | Promotion & Marcom Manager
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Developed and executed effective digital strategies across Google, Facebook, Instagram, and TikTok, delivering strong traffic and engagement growth with improved CTR and ROAS, and efficient CPC and CPA performance.
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Successfully delivered targeted promotional campaigns for public events (including dog competitions and bazaars), billboard placements, and KOL/influencer collaborations.
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Contributed to the company receiving the “Property Asia Award” as the “Best Millennial Housing Development” and managed press releases that supported strong media coverage and viral campaign reach.
Best Innovation Award
Related Link.
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Download more documentary.
Intiland Tbk.
Digital : Strategy & Marketing Manager
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Recognised with the Intiland Tbk Excellence Competition award for delivering the most innovative project of the year.
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Delivered integrated marketing strategies in many event that attracted 3,000–15,000+ attendees and increased brand
engagement. -
Built and led a multi-business-unit digital team and platforms, strengthening social media presence and lead quality.
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Improved sales performance and conversion through data-driven digital strategies, partnerships, and capability-building workshops.
Stikyhive | Heaven Group | The Kuningan Place | Pixel Art.
Previous Career.
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Stikyhive is the world’s largest everyday online marketplalce
for trading all kinds of skills, talents and knowledge at any time, any where. -
Heaven Group Memorial Park is a premium memorial park company in Indonesia, established in 2002 with over 20 years of experience. The company provides beautifully landscaped memorial spaces and professional end-of-life services, designed to offer comfort, dignity, and a serene environment for families to remember their loved ones.
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Kuningan Place is a prestigious apartment complex located in South Jakarta, Indonesia. It features a modern, technology-equipped auditorium hall designed to accommodate various events in Jakarta, including concerts, seminars, and other professional gatherings.
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Pixel Art is one of the most prestigious advanced digital workshops in East Java, Indonesia. The company is recognized for its outstanding portfolio in wedding documentation and creative visual production. Pixel Art also actively organizes exhibitions focused on weddings and digital education, contributing to the growth of the creative industry.
Bachelor's Degree in Computer Science
Academic Background
Education
Diploma Degree in Digital Design | Animation
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International Creative College
https://idseducation.com/
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Cybermedia Academy
https://www.cybermediaacademy.com/
New Zealand Ai Marketing Association’s Online Accreditations ( On Going )
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Marketing Association’s
https://marketing.org.nz/
Leader's Testimonal
"Joe and his team have provided excellent support and contributions to the company. Under his leadership of the digital marketing division, numerous achievements and innovations have been successfully delivered."
Soegianto Nagaria, Director of Investment Property
Summarecon Agung Tbk, Indonesia
